Bringing loved ones together, today and tomorrow

Feta combines the joy of storytelling, the sacredness of irreplaceable memories, and modern technology to help you honor your family heritage.

Introducing: Feta

The dynamic, collaborative and multisensory

photo album
time capsule
birthdays calendar
family tree
family history
home video
photo albumn

that ensures no memory is forgotten.

Nostalgia needs an upgrade

You’re juggling quarterly business reviews, coordinating play dates, hosting book club, and practicing for your ukulele class. When you’re always pulled in different directions,  it’s easy to feel distanced from those who made you who you are. 

Who has the photos from last year’s family vacation? Okay, but did you send them via WhatsApp? iMessage? Email? You don’t have the time to be the one coordinating a photo book for Papa’s 90th birthday.

Often, it’s not until we lose someone we love that we look back at all the moments that shaped us, and remember what really matters most. Or, until we realize our kids won’t know what Nani was like before the dementia took the light out of her eyes — the parties she threw or how she bathed in milk and saffron on her birthday.

Often, it’s not until we lose someone we love that we look back at all the moments that shaped us, and remember what really matters most. Or, until we realize our kids won’t know what Nani was like before the dementia took the light out of her eyes — the parties she threw or how she bathed in milk and saffron on her birthday.

Our lineage offers us so much insight. But not in the form of shoe boxes filled with old photos collecting dust and VHS tapes of faces long forgotten and quirks lost to time. When it comes to documenting memories, we're over the changing technology that turns timeless memories into long-forgotten fragments and the 30-person email chain trying to track down a photo. 

You’re juggling quarterly business reviews, coordinating play dates, hosting book club, and practicing for your ukulele class. When you’re always pulled in different directions,  it’s easy to feel distanced from those who made you who you are. 

You’ve seen the evolution from Analogue to AI — we think it’s time family history tools caught up.

Our easy-to-use interface is tech-optimized to link the way we communicate now with the stories of then.

Inspired by family gatherings

Accessible regardless of geographical location

Intuitive for every generation

1. Create a Feta account

Click Join, select your plan, set your username and password, and enter payment information.

2. Invite collaborators

Add family members as admins or users, customize your family’s Feta URL, and save your Feta Family.

3. Breathe life into your lineage 

Upload photos, videos, sound bytes, and songs to build your own and family member profiles. Create a family tree and history everyone can enjoy

4. Contribute, consume, connect

Share updates, celebrate birthdays and milestones, coordinate travel*, and more. 

5. Say goodbye to ever-changing technology

Feta is designed to be infinite — an unbroken line, just like your lineage. Keep memories up to date in Feta forever, or turn your Feta Family into an heirloom that can be passed on for generations to come. 

The Stories that Shape Us

Meet Suprita and Vansh

Meet Suprita and Vansh Together, our husband and wife co-founders are changing the way we create generational connection.

First-generation Indian Americans and childhood friends whose courtship began over AIM, Feta founders Vansh and Suprita have a unique understanding of how easy it is to feel distanced from those you love – and how technology can create closeness.

They believe that we have an opportunity to hold dear the stories of those who came before us, the same way we do family heirlooms like the hand stitched tapestry that hangs in our living room, the set of old screwdrivers passed down from an unexpected source, or the gold hoop earrings we put on for special occasions.

Feta is not just about preserving the rich lives of our ancestors, passing on lingering memories to future generations, or finding a home for the ancestral brass plate used to make bread. It’s about reverence for everything that we are — good or bad — knowing that we are those things because of the people we come from.

read their story

Give the gift of Feta

A Feta family account makes for a meaningful and memorable gift.

Gift a Feta Family Account to a Loved One