Antiques are charming. Antiquated technology? Not so much.
You’re a bridge-builder, between the memories that shaped you, and your children’s experience in the modern world.
You’re a future ancestor, a passer-on of simpler times, a keeper of traditions, and the thread that weaves generations together.
You’re a caretaker to aging parents and an expert unicorn-hunter and lego-builder to your kids.
You’re the one often leading logistics for a family vacation, celebrating milestone birthdays, and bringing your people together from different corners of the country or world.
Now, there’s a holding space for your family’s stories. So you can spend more time together, and less time asking,
We think life’s most special moments deserve more than a dusty box of faded photos. Technological advances have touched almost every area of our lives, leaving family lineage behind. Until now. Feta helps make memories interactive and infinite.
We don’t get to choose where we came from. But that shouldn’t stop us from celebrating where we’re going. Feta helps you celebrate milestones by connecting with loved ones across the country and around the world.
If the last iPhone lesson you gave your mom taught us anything, it’s that technology is only as powerful as it is teachable. The Feta interface was inspired by family gatherings – ensuring reliability and accessibility for all – and is designed to be intuitive for family members across generations.
Where do you start? How do you start? When do you start? We recognize that keeping the family archives up to date may not always be a priority, and it’s normal for milestone life events to bring out your sentimental side.
Where do you start? How do you start? When do you start?
We recognize that keeping the family archives up to date may not always be a priority, and it’s normal for milestone life events to bring out your sentimental side.
We believe things are better together, and in leveraging the power of technology to create closeness. We welcome new faces with open arms and unconditional warmth, and aim to inspire modern ways of creating memories.
It might seem as if our world feels heavy more often than not these days. While we hold space for hard conversations, acknowledging injustices, and learning about the complexities of social issues, we also firmly stand for finding, celebrating, and sharing joy in our day to day.
Providing more sophisticated solutions shouldn’t shut people out. From continuously improving our user experience to be more inclusive, to pricing our product in a way that invites a wider variety of users in, to making our technology intuitive across generations, we believe in making access a top priority.
Our platform was designed for families of all sizes, religions, and roots. As first generation Americans with deep appreciation for our ancestor’s culture, we always practice sensitivity and appreciation for our differences, and what you might hold dear.
It’s no surprise that we deeply value family. And since you’re here, we consider you part of ours. We believe that we are who we are within the context of where we came from, and learning about our lineage helps us create the future we want.
We believe things are better together, and in leveraging the power of technology to create closeness. We welcome new faces with open arms and unconditional warmth, and aim to inspire modern ways of creating memories.
It might seem as if our world feels heavy more often than not these days. While we hold space for hard conversations, acknowledging injustices, and learning about the complexities of social issues, we also firmly stand for finding, celebrating, and sharing joy in our day to day.
Providing more sophisticated solutions shouldn’t shut people out. From continuously improving our user experience to be more inclusive, to pricing our product in a way that invites a wider variety of users in, to making our technology intuitive across generations, we believe in making access a top priority.
Providing more sophisticated solutions shouldn’t shut people out. From continuously improving our user experience to be more inclusive, to pricing our product in a way that invites a wider variety of users in, to making our technology intuitive across generations, we believe in making access a top priority.
Our platform was designed for families of all sizes, religions, and roots. As first generation Americans with deep appreciation for our ancestor’s culture, we always practice sensitivity and appreciation for our differences, and what you might hold dear.
It’s no surprise that we deeply value family. And since you’re here, we consider you part of ours. We believe that we are who we are within the context of where we came from, and learning about our lineage helps us create the future we want.
The stories Suprita heard of her grandparents are something out of a movie. Her grandfather was a doctor, and her grandmother was a firebrand social worker. They came to the US in the 1930s for higher education in their respective fields and were some of the first Indians in their communities. There’s an old cutting of Divya [Nani] in the local newspaper; she was an exotic novelty in her saris. They both later returned to India to participate in the nation’s freedom struggle. MJ Bhatt [Daddy or Manu bhai] joined the nonviolence movement with Gandhi while Nani was part of the underground revolutionaries. After independence, Manu bhai joined the World Health Organization and was part of India’s first polio campaign while Nani was known for styling around town in her gray Mercedes and setting a glittering scene for the most fun parties.
Suprita says about starting Feta, “I’d been wanting to connect with the oldest living person on my mom’s side of the family. He’s a treasure trove of memories and is the only one who remembers my grandparents in their youth. I know there’s so much more to their lives and I’d been wanting to capture them before it’s too late.”
Vansh was in the basement searching for childhood relics when he came across photos of his mother’s grandparents. Seeing the similarities in facial features to those he grew up with was moving for Vansh, and it made him realize that there are so many lost memories that shape us. As Vansh read through handwritten letters his own grandmother had sent in the 1950s, it somehow felt that he was not only getting to know the people in these stories better but getting to know himself on a deeper level as well.
Vansh says about one of his family’s artifacts, “I found it very amusing imagining Nani fooling around fixing electronics like VHS players. I had always assumed that my abilities with technology came straight from my father, who is also an engineer. But perhaps a lot of it comes from Nani as well. Discovering these patterns brings to light the lesser-known parts of our lineages.”
For both Vansh and Suprita, having their son was the experience of family that solidified these explorations – and solidified the idea for Feta. Vansh says, “Family is a part of me – of all of us. Becoming a parent made me realize the full extent of the unconditional love I had always received but had not fully appreciated.”
As they began to conceptualize Feta, they thought back to when they were dating – Vansh in India and Suprita in the US, neither with a cell phone. They recall using “instant” messenger (which took at least two full minutes to send every lol and emoticon), a laughable idea that further fueled their desire to leverage today’s technology to overcome the distancing we’ve become accustomed to in modern society.
“Disconnect is when it suddenly feels like there’s a chasm to cross,” Suprita says. “Like when you see a family member at a wedding, and you don’t know where to begin with even just small talk.”
Together, Vansh and Suprita are out to change this, bringing together families across the world in a way that feels both familiar and exciting. They believe that we have an opportunity to hold dear the stories of those who came before us, the same way we do family heirlooms like the hand stitched tapestry that hangs in our living room, the set of old screwdrivers, or the gold hoop earrings we save for special occasions.
Feta is not just about preserving the rich lives of our ancestors, passing on lingering memories to future generations, or finding a home for the ancestral brass plate once used for breadmaking. It’s about holding reverent everything we are – good or bad – knowing that we are those things within the context of the people we come from.
